STP Strategy

MarketingSegmentationPositioning

The STP (Segmentation, Targeting, Positioning) Strategy is a marketing framework that helps businesses identify and reach their target audience effectively.

Introduction

The STP (Segmentation, Targeting, Positioning) Strategy is a marketing framework that helps businesses identify and reach their target audience effectively.

Core Steps

  1. Segmentation: Dividing the market into distinct groups based on demographics, behaviors, or preferences.
  2. Targeting: Selecting the most promising segments to focus on.
  3. Positioning: Crafting a unique value proposition to appeal to the selected segments.

Applications

  • Launching new products in competitive markets.
  • Crafting tailored marketing campaigns.

Related Resources

  • Book: "Marketing Management" by Philip Kotler.
  • Tools: Market segmentation software, customer personas.

Related Topics

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