Qualitative Research Methods

ResearchQualitativeObservations

Qualitative research methods explore non-numerical data to understand concepts, experiences, or phenomena deeply.

Introduction

Qualitative research methods explore non-numerical data to understand concepts, experiences, or phenomena deeply.

Key Approaches

  1. Observation: Studying behaviors in natural or controlled environments.
  2. Interviews: Engaging in structured or unstructured conversations to gather insights.
  3. Case Studies: Conducting detailed investigations into specific cases.

Applications

  • Anthropology for cultural studies.
  • Psychology for understanding human behavior.
  • Business for customer insights.

Related Resources

  • Book: "The Coding Manual for Qualitative Researchers" by Johnny Saldana.
  • Tools: NVivo, ATLAS.ti for qualitative data analysis.

Related Topics

Mental Models Related

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Methodology Related

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Combined Terms

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Professional Applications

  • business mental models
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Explore our comprehensive collection of mental models and methodologies to enhance your decision-making and problem-solving capabilities.

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