Qualitative Research Methods
ResearchQualitativeObservations
Qualitative research methods explore non-numerical data to understand concepts, experiences, or phenomena deeply.
Introduction
Qualitative research methods explore non-numerical data to understand concepts, experiences, or phenomena deeply.
Key Approaches
- Observation: Studying behaviors in natural or controlled environments.
- Interviews: Engaging in structured or unstructured conversations to gather insights.
- Case Studies: Conducting detailed investigations into specific cases.
Applications
- Anthropology for cultural studies.
- Psychology for understanding human behavior.
- Business for customer insights.
Related Resources
- Book: "The Coding Manual for Qualitative Researchers" by Johnny Saldana.
- Tools: NVivo, ATLAS.ti for qualitative data analysis.