Brainstorming Methodology
InnovationGroup CollaborationIdea Generation
Brainstorming is a group creativity technique designed to generate a large number of ideas for solving problems.
Introduction
Brainstorming is a group creativity technique designed to generate a large number of ideas for solving problems.
Key Principles
- Quantity Over Quality: Encouraging as many ideas as possible.
- No Criticism: Fostering an open environment for creative expression.
- Build on Ideas: Using others' suggestions as inspiration.
Applications
- Marketing campaigns for generating new concepts.
- Product development for innovative solutions.
Related Resources
- Book: "Applied Imagination" by Alex Osborn.
- Tools: Online brainstorming platforms like Miro or Lucidspark.