AIDMA Model

MarketingConsumer BehaviorDecision Making

The AIDMA Model (Attention, Interest, Desire, Memory, Action) is a framework for understanding consumer behavior during the decision-making process.

Introduction

The AIDMA Model (Attention, Interest, Desire, Memory, Action) is a framework for understanding consumer behavior during the decision-making process.

Key Stages

  1. Attention: Capturing the consumer's attention.
  2. Interest: Engaging them with relevant information.
  3. Desire: Creating a strong desire for the product.
  4. Memory: Ensuring the product stays in the consumer's mind.
  5. Action: Encouraging purchase or adoption.

Applications

  • Crafting compelling advertising campaigns.
  • Enhancing consumer engagement strategies.

Related Resources

  • Tools: Analytics platforms to measure campaign effectiveness.
  • Book: "Consumer Behavior Models" by Robert East.

Related Topics

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